Product Manager

Posting Details

Company: Dechra Veterinary Products
Location: Pointe Claire, Quebec

Posting Date: September 23, 2021
Closing Date: October 15, 2021

Job Description

Job Title: Product Manager
Business Unit: Dechra Veterinary Products, Inc. (Canada)
Job Family: Sales & Marketing
Department: Marketing
Reports To: Marketing Manager
Location: Pointe Claire, Quebec
Job Type: Full Time


Dechra is an international specialist veterinary pharmaceuticals products business. Our expertise is in the development, manufacture, and sales and marketing of high quality products exclusively for veterinarians worldwide.

Essential Functions & Responsibilities

  • Manage all aspects of product line(s) as assigned.  Activities to include SKU management, competitive intelligence research, promotional strategies, sales team training, collateral materials development, advertising and other activities to meet or exceed Company goals and objectives.
  • Seek feedback from sales team to identify optimal collateral or educational material. This will include travelling with sales team members to directly interact with customers.
  • Develop a deep understanding of the customer and how customers (veterinarians, producers and pet owners) utilize product(s) and what information or product modifications they need to remove barriers to the use of product(s).
  • Coordinate development of Market Research to identify opportunities for increased penetration and growth of existing products, including competitor analysis.
  • Monitor competitive environment to develop marketing and product development strategies to gain market share.
  • Develop, coordinate and measure effectiveness of advertising and promotional strategies.
  • Contribute to the company website and other digital activities.
  • Identify, propose and manage the launch of new products that are a strategic fit to the product line being managed and/or to the Company as a whole.
  • Prepare and manage marketing budget to ensure financial targets are met.
  • Attend, and help coordinate and gain value from, key national and regional veterinary conferences.
  • Build and maintain strong relationships with key veterinarians and opinion leaders
  • All other duties as assigned.


  • 2+ years marketing experience in the Animal Health industry (Equine and Livestock experience preferred but not required).
  • Bachelor degree or higher.
  • Excellent written and verbal communication skills.  Bilingual English and French is preferred.
  • Excellent computer skills with proficiency in MS Office (Outlook, Word, PowerPoint and Excel).
  • Self-motivated with ability to work in a fast-moving environment as a team member, and desire to grow with the Company.
  • Positive attitude and willingness to be flexible and contribute to all areas of company and team growth.
  • Up to 25% travel.


Key Performance Indicators


Commercial and Business Acumen


Project Management

Problem Solving

Relationship Management

Customer Service

Results Focussed

Product and Technical Knowledge

Behaviour and Values


(D) Dedication - committed to delivering excellence

(E) Enjoyment - enthusiastic and results driven

(C) Courage - able to take calculated risks

(H) Honesty - honest with a high level of integrity

(R) Relationships - team player

(A) Ambition - willing and able to go the extra mile




Chris Christensen